The Subsegment of All Internet Users Who Employ This Technology

question 183

Multiple Choice

The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as

• A)digital consumers.
• B)online consumers.
• C)cyberspace consumers.
• D)cross-channel consumers.
• E)multichannel consumers.

---

Definitions:

Psychological Contract

A non-documented agreement of anticipated responsibilities and advantages shared between a worker and their employer.

Unrealistically High

Pertains to expectations or goals that are set far beyond achievable standards, often leading to disappointment or failure.

Psychological Contract Breach

Occurs when an employee perceives that their employer has failed to fulfill one or more promises or agreements in their perceived psychological contract.

Reality Shock

The feeling of surprise and disorientation experienced when one's expectations clash with the actual reality.