The Communication Capabilities of Internet-Enabled Technologies Take Three Forms: (1)

question 46

Multiple Choice

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________; and (3) consumer-to-consumer chat rooms, instant messaging, and social networking websites.

• A)online colonies
• B)government-to-marketer Do Not Spam monitoring
• C)web-to-web customer exchanges
• D)phishing and spamming whistleblowing
• E)consumer-to-marketer buying and service requests

---

Definitions:

Target Return On Investment Pricing

Pricing strategy where the price is set based on the desired return on investment.

Standard Markup

The common percentage added to the cost price of goods to determine their selling price.

Cost-plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's cost to ensure profit.

Standard Markup Pricing

A pricing method where a constant percentage markup is applied to the cost of a product to set its sale price.