Buzz Is a Particularly Influential Force

question 201

Multiple Choice

Buzz is a particularly influential force. According to Jeff Bezos, president of Amazon.com, "If you have an unhappy customer on the Internet, he doesn't tell his six friends, he tells his __________ friends!"

• A)16
• B)60
• C)600
• D)6,000
• E)6 million

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Definitions:

Social Allergy Effect

A phenomenon where repeated annoying behaviors in a relationship lead to increasingly intense negative reactions.

Unrequited Love

A type of love where one person loves another who does not return that love.

Unreciprocated Love

A situation where one person's feelings of love are not returned by the object of their affection.

Stalking

Unwanted and/or repeated surveillance by an individual towards another person, causing fear or distress.