Which of the Following Statements Regarding Cold Canvassing Is Most

question 198

Multiple Choice

Which of the following statements regarding cold canvassing is most accurate?

• A)Currently, there are no federal regulations regarding cold canvassing.
• B)Generally, only 1 in 100 cold canvass calls results in a sale, so it is only effective for costly items.
• C)Cold calling is the most common type of sales prospecting in Asia and Latin America.
• D)About 75 percent of U.S. consumers consider cold canvassing an intrusion on their privacy.
• E)The Telephone Consumer Protection Act not only protects citizens, but it also ensures the rights of telemarketers to call anyone listed in a public directory, whether they choose to be called or not.

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Definitions:

Product Offerings

The range of products or services a company provides to its customers, often defined by features, quality, and price points.

Product Class

A broad category of products that serve a similar function or are marketed to the same customer segments.

Product Life Cycle

The progression through which a product goes from its introduction to market to its eventual withdrawal, typically going through stages such as introduction, growth, maturity, and decline.

Marketing Objective

A specific goal that a company wants to achieve with its marketing efforts, such as increasing brand awareness or sales.