The Second Task of a Selling Organization When It Formulates

question 84

Multiple Choice

The second task of a selling organization when it formulates a sales plan is to answer all of the following questions except:

• A)Should the firm use independent agents such as manufacturer's representatives?
• B)How many company salespeople should be employed?
• C)Should the company be organized according to geography, customer type, or offering?
• D)Should the firm use its own salesforce?
• E)How should the salesforce be compensated?

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Definitions:

Economic Growth

An increase in the total output of an economy. Growth occurs when a society acquires new resources or when it learns to produce more using existing resources.

Free Trade

The unrestricted purchase and sale of goods and services between countries without the imposition of constraints such as tariffs, duties and quotas.

Entrepreneurial Ability

The skill to innovate, take risks, and efficiently allocate resources to create and manage a business.

Human Capital

A form of intangible capital that includes the skills and other knowledge that workers have or acquire through education and training and that yields valuable services to a firm over time.