If You Wanted to Generate Brand Buzz for an Upcoming

question 128

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement Twitter?

• A)Monitor other Twitter accounts for negative mentions of your brand.
• B)Aggressively defend your brand on your Twitter account.
• C)Develop an official Twitter profile, recruit followers, and show photos of the product.
• D)Create an account and tweet about it the day before releasing the product.
• E)Create content that relies mostly on professional networking and job searching.

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Definitions:

Collude

When two or more firms work together to set prices, limit supply, or engage in other practices to restrict competition and manipulate market outcomes.

Perfect Competitors

In a perfectly competitive market, firms that have no market power and cannot set prices, with many buyers and sellers trading identical products.

Non-price Competition

A marketing strategy where a company tries to distinguish its product or service from competing products based on attributes other than price.

Herfindahl-Hirschman Index

A measure of market concentration used to determine the competitiveness of a market. It sums the squares of the market shares of all firms in the industry.