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Marketers can use one of two strategies: The first strategy uses Facebook pages and YouTube channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
Principal's Communications
Messages or directives from the principal (in a principal-agent relationship) that guide the agent's actions on behalf of the principal.
Express Authority
The power or permission that is explicitly granted to an individual or entity by way of spoken or written words.
Subsequent Ratification
The act of officially approving or confirming a decision or agreement after it has already been made or implemented.
Principal's Identity
Information that discloses or specifies who the principal (the party for whom an agent acts) is in an agency relationship.
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