In Using Social Media, a Brand Manager Tries to Select

question 93

Multiple Choice

In using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing: (1) __________ and (2) the characteristics of these visitors.

• A)the availability of a social network to run apps
• B)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

---

Definitions:

Price Level

An index that measures the average of current prices across a variety of goods and services compared to a base year.

Nominal Value

The face value of a financial instrument without adjusting for inflation or other factors.

Real Exchange Rate

The rate at which one country's currency can be exchanged for another's, adjusted for inflation, reflecting the real purchasing power.

Brazilian Reais

The official currency of Brazil, symbolized as BRL and represented by the symbol R$.