As a Performance Measure, Share of Voice Is

question 121

Multiple Choice

As a performance measure, share of voice is

• A)the number of comments users are making on a product or a brand.
• B)the percentage of comments users are making on the unique videos posted about a product or brand.
• C)the brand's percentage of all the online social media chatter related to a product category or topic.
• D)the number of users tweeting about a brand or product.
• E)the number of users chatting online about a brand or product.

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Definitions:

IRR

The Internal Rate of Return, a financial metric used to evaluate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows equal to zero.

NPV Profiles

Graphs that show the relationship between a project's NPV and various discount rates, used to analyze the sensitivity of a project's value to changes in the cost of capital.

Crossover Rate

The rate at which the net present values of two projects are equal, often used in capital budgeting to compare projects.

Cost of Capital

The total cost of funds used for financing a business, including the cost of equity and debt.