To Create a Successful Advertising Campaign on Facebook,a Good Strategy

question 20

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy is for a brand manager to use it to

• A)create ads that will appear in a specified,strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and go viral.
• D)create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
• E)create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

DSM

Diagnostic and Statistical Manual of Mental Disorders; a resource used by healthcare professionals in the U.S. and much of the world as the authoritative guide to the diagnosis of mental disorders.

Psychological Disorder

A pattern of cognitive, emotional, or behavioral symptoms that impact multiple areas of life, showing distress or impairment of function.

Sociosexuality

Sociosexuality refers to individual differences in the willingness to engage in sexual activity outside of a committed relationship, reflecting variations in sexual behavior and attitudes.

Relationship Maintenance

Activities and actions individuals and couples take to preserve and enhance the quality and stability of their interpersonal relationships.