In Terms of Performance Measures Important to Marketing Managers, Unique

question 95

Multiple Choice

In terms of performance measures important to marketing managers, unique visitors are

• A)the total number of pages fans visit on any of a brand's social media sites in a given time period.
• B)the total number of Facebook page views in one day.
• C)the total number of product website views on YouTube.
• D)visitors who post unique comments on a product's Facebook page.
• E)the total number of unique visitors to a Facebook page in a given time period.

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Definitions:

Deductive Approach

The deductive approach is a logical process in research and reasoning that starts with a general statement or hypothesis and examines the possibilities to reach a specific, logical conclusion.

Sales Promotional Material

Documents or media utilized to increase awareness or sales of a product or service.

Counterproposal

An alternative proposal made in response to an original offer that does not meet one's satisfaction.

Legal Risks

Potential threats of legal action that could arise from engaging in certain behaviors or business practices.