All of the Following Statements Are True About Using Humorous

question 11

Multiple Choice

All of the following statements are true about using humorous appeals in advertising except

• A)humorous content does not always lead to changes in recall, recognition, or purchase intent.
• B)some studies suggest that humor wears out quickly, losing the interest of consumers.
• C)their effectiveness may vary across cultures if used in a global campaign.
• D)the use of humor is widespread in advertising and can be found in many product categories.
• E)advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Young Female

A girl or young woman in her late childhood to teenage years, experiencing significant developmental, emotional, and physical changes.

Straight

Often used to describe heterosexual individuals, but can also refer to clarity or directness in context.

Sexually Attracted

A state where an individual feels romantic or physical desire towards another person.

Young Women

Typically refers to females in their late teens to late 20s, a period often associated with significant personal and professional growth.