In Using Social Media, a Brand Manager Tries to Select

question 91

Multiple Choice

In using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing: (1) the number of users or unique visitors to the website and (2) __________.

• A)the characteristics of these visitors
• B)the availability of a social network to run apps
• C)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Network Effect

The phenomenon whereby increased numbers of people or participants improve the value of a good or service.

Corporate Blog

An online platform used by companies to communicate directly with their audience, providing insights, news, and updates.

Completely Controlled

Refers to a scenario, system, or process where all aspects and outcomes are fully managed and regulated, leaving no room for external or unintended variations.

Ad-supported App

A software application that is free to users but generates revenue for its developers through the display of advertising.