YouTube Would Be an Excellent Social Network to Advertise

question 5

Multiple Choice

YouTube would be an excellent social network to advertise

• A)almost all products.
• B)the majority of products and services; however, smaller media such as Pinterest may be more successful for some products and services.
• C)most products except for those that require complex explanation of benefits.
• D)most products; however, the costs of posting videos can be prohibitive.
• E)most products; however, search on YouTube is limited.

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Definitions:

Tax Shield

The reduction in income taxes that result from taking a deductible expense, such as mortgage interest, which reduces taxable income.

Financial Distress Costs

Expenses that a company faces when it is having difficulty meeting its financial obligations, which can include legal, restructuring, and operational costs.

Debt-equity Ratio

The ratio highlighting the financial mix of equity and debt used in the acquisition of company assets.

Break-even Level

The juncture where overall expenses match the total income, leading to neither a net profit nor a loss.