The Key Objective of a Pioneering Ad Is to

question 237

Multiple Choice

The key objective of a pioneering ad is to

• A)promote a specific brand's features and benefits.
• B)show one brand's strengths relative to those of competitors.
• C)inform the target market.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Pinna

The visible part of the ear.

Outermost Part

The most external or superficial layer of an object or body.

Sound Waves

Sounds that move through the air or a different substance and become audible upon arriving at the ear of a human or an animal.

Vibration

A mechanical phenomenon whereby oscillations occur about an equilibrium point, commonly observed in objects that produce sound.