All of the Following Statements Are True About Using Humorous

question 11

Multiple Choice

All of the following statements are true about using humorous appeals in advertising except

• A)humorous content does not always lead to changes in recall, recognition, or purchase intent.
• B)some studies suggest that humor wears out quickly, losing the interest of consumers.
• C)their effectiveness may vary across cultures if used in a global campaign.
• D)the use of humor is widespread in advertising and can be found in many product categories.
• E)advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Reluctant

Feeling or showing aversion, hesitation, or unwillingness to do something.

Free-Agent Economy

An economic system where individuals act as independent contractors or freelancers, rather than being committed to a single, long-term employer.

Independent Contracts

Refers to agreements or arrangements where individuals or entities provide services to another entity as non-employees, typically governed by contractual terms.

Shifting Mix

Changing the combination or proportion of elements within a group, portfolio, or formula to achieve a desired outcome or balance.