When Developing the Advertising Program, Specifying the Advertising Objectives Helps

question 141

Multiple Choice

When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and

• A) identifying the target audience.
• B) evaluating a campaign.
• C) designing the advertising.
• D) pretesting the advertising.
• E) scheduling the advertising program.

---

Definitions:

Heteronomous Morality

A stage in moral development described by Piaget where children's morals are shaped by external authority and rules, and the consequences determine the goodness or badness of an action.

Piaget

Jean Piaget, a Swiss developmental psychologist known for his theory of cognitive development that describes how children construct a mental model of the world.

Moral Development

The process by which individuals learn to differentiate right from wrong, and to develop values and ethics that guide their behavior.

Global Self-Esteem

The overall view a person has about themselves, reflecting a general sense of self-worth or personal value.