One of the Disadvantages Associated with Radio as an Advertising

question 302

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)is listened to less due to the large number of media options.
• C)cannot target specific audiences.
• D)cannot use humor, sound, and intimacy effectively.
• E)has an unlimited amount of advertising time available.

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Definitions:

Negative Reinforcement

A process in conditioning where the removal of an unfavorable outcome or stimulus strengthens the behavior that preceded it.

Aversive Event

An unpleasant or harmful event or stimulus that is often used as a deterrent in behavior modification techniques.

Car Wreck

An unexpected and violent collision involving one or more vehicles, often resulting in damage and injury.

Blood

A vital bodily fluid in humans and animals that delivers necessary substances such as nutrients and oxygen to cells and transports metabolic waste products away.