Methods for Obtaining Nonpersonal Presentation of an Organization, Product, or Service

question 290

Multiple Choice

Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as

• A) promotional strategies.
• B) cooperative advertising.
• C) public promotions.
• D) market-oriented promotions.
• E) publicity tools.

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Definitions:

U.S. Census

A decennial survey conducted by the United States government aimed at counting the population and gathering demographic information.

Own Race

The tendency to more easily recognize faces and physical features of individuals of one's own racial group compared to those of other racial groups.

Ethnic Identification

The process by which individuals associate themselves with, or are recognized as part of, a group that shares common cultural, linguistic, or ancestral traits.

Hispanic

Hispanic is an ethnic term used to describe people of Spanish-speaking origin or ancestry, encompassing a wide range of cultures and countries.