Public Relations Refers to

question 272

Multiple Choice

Public relations refers to

• A) a seller-directed flow of communication, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C) a mass selling approach that has been tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
• D) a form of communication that is intended to counteract any negative information or misinformation that has been instigated by competitors or disgruntled customers.
• E) a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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Definitions:

Mistrust

Lack of trust or confidence in someone or something, often stemming from experiences of betrayal or inconsistency.

Basic Emotions

Emotions that are universal in humans, appear early in life, and are thought to have a long evolutionary history; includes happiness, interest, surprise, fear, anger, sadness, and disgust.

Emotional Expression

The way individuals display their emotions through facial expressions, gestures, and vocal tones.

Cultures

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people that are passed down from generation to generation.