Studies Indicate That Comparative Ads Attract More Attention and Increase

question 136

Multiple Choice

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type,message content,and audience

• A)gender.
• B)education.
• C)income.
• D)ethnicity.
• E)occupation.

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Definitions:

Business Leaders

Individuals at the highest level of management within companies who are responsible for making strategic decisions and guiding the organization.

Climate Change

Long-term alterations in temperature, precipitation patterns, and other atmospheric conditions, primarily attributed to human activities, especially the emission of greenhouse gases.

Costa Concordia

An Italian cruise ship that capsized and sank in January 2012 off the coast of Tuscany, leading to numerous casualties and a major maritime disaster.

Strategic PR Plan

A detailed, goal-oriented framework designed to guide public relations efforts and achieve specific outcomes beneficial to an organization.