In the Hierarchy of Effects, the Consumer's Repeated Purchase and Use

question 297

Multiple Choice

In the hierarchy of effects, the consumer's repeated purchase and use of the product or brand is referred to as the __________ stage.

• A)evaluation
• B)adoption
• C)awareness
• D)interest
• E)trial

---

Definitions:

Content Conveying

Refers to the process of sharing or communicating information, ideas, or messages through various mediums.

Visual Element

Components such as images, charts, graphs, or videos that are used to complement text, making information more accessible and engaging.

Printed Report

A document that presents information or findings and is printed on paper for distribution or archiving.

Background

Information or circumstances that provide a setting for an event, statement, or idea, and in terms of which it can be fully understood.