Prestige Pricing Refers to

question 10

Multiple Choice

Prestige pricing refers to

• A) charging different prices to different buyers for goods of like grade and quality.
• B) setting a low initial price on a new product to appeal immediately to the mass market odd-even pricing.
• C) setting a market price for a product or product class based on a subjective feel for the competitors' price or market price.
• D) setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
• E) setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.

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Definitions:

Marketable Securities

Financial instruments that can be easily converted into cash, such as stocks, bonds, or treasury bills, typically held for short-term investment purposes.

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a particular period, indicating the efficiency of inventory management.

Days' Sales

A financial metric estimating the number of days required to convert a company's inventory into sales, also known as inventory turnover period.

Cost Of Goods Sold

The expenses directly associated with manufacturing products that a company sells.