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There are a lot of skateboards on the market, but when it was launched the BMW Streetcarver was the only one with stabilizers and wheel design based on BMW's automobiles. This technology gave the BMW Streetcarver better control at high speeds and around sharp turns than any other brand. The skateboard was priced at $495, which left many consumers (especially young males) who might have wanted to buy the Streetcarver unable to afford it. This inability to pay for the high-priced BMW-made skateboard shows the effect of __________ on sales.
Avoidance-Avoidance Conflict
A psychological conflict that occurs when a person must choose between two equally unattractive options or outcomes.
Approach-Approach Conflict
A decision-making problem between two attractive options.
Type A Behavior
A personality pattern characterized by competitiveness, urgency, aggression, and an unending struggle to achieve more in less time.
Coronary Heart Disease
A condition characterized by reduced blood flow to the heart muscle, leading to chest pain and potential heart attacks.
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