An Expanded Marketing Mix for Services That Includes the Four

question 84

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the

• A) seven Ps of services marketing.
• B) service matrix.
• C) service continuum.
• D) service encounters.
• E) service mix.