The Use of Brand Names Is Especially Important for Services

question 71

Multiple Choice

The use of brand names is especially important for services because of which unique characteristic of services?

• A) inventory costs
• B) inseparability
• C) inconsistency
• D) invisibility
• E) intangibility

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Definitions:

Organisation's Product

The result of a company's efforts, whether it's a tangible good, service, or digital offering, created to fulfill customer needs.

Small Work Group

A limited number of individuals assembled to perform tasks or achieve specific goals, characterized by close interaction and collaboration.

Non-Managerial Workers

Employees within an organization who are not in charge of supervising others and focus on executing tasks rather than managing.

Team Leader

A team leader is someone who provides guidance, instruction, direction, and leadership to a group for the purpose of achieving a key result or group of aligned results.