Consider the Four Steps in the Sequential Process of Building

question 220

Multiple Choice

Consider the four steps in the sequential process of building brand equity. The fourth and last step is to

• A)elicit the proper consumer responses to a brand's identity and meaning.
• B)develop positive brand awareness.
• C)reward loyal customer behavior.
• D)establish a brand's meaning in the minds of consumers.
• E)create a consumer-brand connection.

---

Definitions:

Publicly Held Corporations

Companies that have issued securities through an initial public offering (IPO) and are traded on at least one stock exchange or in the over-the-counter market.

Proxy

A person authorized to act on behalf of another, especially in voting at a shareholders' meeting.

Board Meeting

A formal gathering of the board of directors of an organization, company, or corporation to discuss and decide on company policy and management issues.

Liable

Being legally responsible or obligated.