Figure 11-5 -When Apple Introduced the Apple II Personal Computer in 1977,industry

question 122

Multiple Choice

Figure 11-5

-When Apple introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and well-informed began buying them.While those buyers were relatively few in number,marketers such as IBM and Compaq were encouraged because other,less adventuresome consumers,like businesspeople,would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were

• A)early adopters.
• B)early majority.
• C)innovators.
• D)product leaders.
• E)diffusion leaders.

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Definitions:

Personal Income

The total amount of income earned by an individual from all sources before any taxes are deducted.

Autonomous Consumption

Describes the expenditure that consumers will make even when they have no income, considering it as a basic level of consumption driven by needs.

Saving

The act of setting aside money for future use, reducing current consumption.

Induced Consumption

Consumer spending that increases or decreases as a result of changes in income, as opposed to autonomous consumption that does not change with income.