Trading Down Refers to ________ When Repositioning a Product

question 2

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) reducing the amount of product carried as inventory
• C) reducing the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

Recognize how JIT approaches impact quality management and the cultural shifts required for successful implementation.

Identify the wastes in production systems and the strategies to eliminate them.

Understand the importance of supplier relationships and logistics in JIT systems.

Recognize the significance of continuous improvement and employee empowerment in lean systems.

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Definitions:

Utility Analyses

A quantitative approach used to assess the economic impact and effectiveness of human resources interventions and decisions.

Application Blanks

Standardized forms used by organizations to collect information from applicants, focusing on their background, work history, and qualifications.

Organizational Development (OD)

A field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.

Inclination

A person's natural tendency or urge to act or feel in a particular way; a disposition or propensity.