Durable Goods Emphasize Which of the Following Elements of the Promotional

question 14

Multiple Choice

Durable goods emphasize which of the following elements of the promotional mix?

• A)sales promotion
• B)personal selling
• C)advertising
• D)public relations
• E)direct marketing

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Definitions:

Quoted

Refers to the listed price of a security or asset in the financial market.

Treasury Bond

A Treasury bond is a long-term government debt security with a maturity of more than ten years, issued by the U.S. Department of the Treasury, and is backed by the U.S. government's credit.

Current Yield

The annual income (interest or dividends) divided by the current price of the security, often used to measure the return on investment of bonds.