A Product Line Is a Group of Product or Service

question 204

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or

• A)are made of similar components.
• B)fall within a given price range.
• C)are made from the same formulations.
• D)are identical except for price.
• E)require high levels of R&D.

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Definitions:

Negotiation

The process by which the buyer and the seller reach a mutually satisfactory agreement.

Forestall

To prevent, hinder, or obstruct an event, action, or outcome by taking advanced or anticipatory measures.

Objections

Concerns, hesitations, or reasons a potential customer has for not making a purchase, which a salesperson aims to overcome through objection handling techniques.

Setting A Condition

Establishing a specific requirement or criteria that must be met in a given situation or agreement.