Screening and Evaluation Refers to the Stage of the New-Product

question 81

Multiple Choice

Screening and evaluation refers to the stage of the new-product development process

• A)at which prospective customers are exposed to new-product prototypes for the first time.
• B)at which new-product concepts that have been found viable are converted into actual prototypes.
• C)that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
• D)that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E)where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Business Reports

Formal documents that provide information and analysis to assist in business decision-making, planning, and strategy.

Visual

Pertaining to the sense of sight, often used in contexts where visual aids, graphics, or imagery enhance understanding or aesthetic appeal.

Appendix

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