After Qualifying by Having Seen at Least Six Movies in the Last

question 235

Multiple Choice

After qualifying by having seen at least six movies in the last year, members of tracking studies for a new movie are asked three key questions, one of which is

• A)How much would you be willing to pay for a ticket?
• B)Will you be seeing the movie with someone else? If so, with whom?
• C)In your own words, what is the premise of the movie?
• D)Will you see the film this weekend?
• E)If you like the movie, what is the probability that you will purchase it when it is released on a DVD?

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Definitions:

Noncustomers

Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.

Direct Competitor

Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.

Brand Competitor

A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.

Product Competitor

A company or brand that offers similar products or services within the same market, competing for the same customers.