Which of the Following Statements Regarding When and How to Segment

question 45

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A)Even if a firm finds only one potential market segment, it should take advantage of the method to appear cutting-edge to its competitors and customers.
• B)Market segmentation only works for large corporations; small businesses don't have the resources to engage in the process.
• C)Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D)If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E)Market segmentation strategies work less than 10 percent of the time.

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Definitions:

BC

Before Christ, a time designation used to represent years before the start of the Gregorian calendar era.

Decibels

A unit of measurement for the intensity of sound, indicating the level of noise.

Bone Conduction

The transmission of sound waves to the inner ear through the bones of the skull, bypassing the outer and middle ear.

Auditory Canal

The tube that runs from the outer ear to the middle ear, transmitting sound waves.