To Effectively Position a Product or Brand, Companies Take Four

question 44

Multiple Choice

To effectively position a product or brand, companies take four steps: (1) identify the important attributes for the product or brand class; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) ___________; and (4) reposition the company's product or brand in the minds of potential customers.

• A)discover where the company's product or brand is on these attributes in the minds of potential customers
• B)decide whether to keep or delete the market segment that your product offering targets
• C)identify the competitors' brands that make up the consideration set
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not selected during the market segmentation process

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Definitions:

Hydrostatic Pressure

The force caused by gravity that a stationary fluid exerts.

Capillary Bed

A network of capillaries, the smallest blood vessels, involved in the exchange of oxygen, carbon dioxide, and nutrients with tissues.

Brachial Vein

The brachial vein is a deep vein that runs up the arm and helps return deoxygenated blood from the arm to the heart.

Hydrostatic Pressure

The gravitational force influence on a fluid that is not in motion, leading to a pressure.