The Fourth Step in Segmenting and Targeting Markets That Links

question 124

Multiple Choice

The fourth step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)select target markets.
• C)group products to be sold into categories.
• D)develop a market-product grid and estimate size of the overall market.
• E)take marketing actions to reach target markets.

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Definitions:

Actual Performance

Actual performance refers to the tangible, measured outcomes of activities or tasks, as opposed to planned or expected results.

Fixed Factory Overhead Volume Variances

The difference between the budgeted and actual volume of production, affecting the fixed overhead costs.

Capacity

The maximum level of output that a company can sustain to make a product or provide a service, considering the available resources.

Managers

Individuals responsible for directing and overseeing the operations and strategy of an organization or a part of it.