The Fourth Step in Segmenting and Targeting Markets That Links

question 124

Multiple Choice

The fourth step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)select target markets.
• C)group products to be sold into categories.
• D)develop a market-product grid and estimate size of the overall market.
• E)take marketing actions to reach target markets.

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Definitions:

Accounting Equation

The foundational principle of accounting, stating that assets equal liabilities plus equity.

Source Documents

Original records that contain the details of a business transaction, such as invoices, receipts, and contracts.

Ledger Accounts

Accounts recorded in a ledger, representing a record of the financial transactions by type, whether it's assets, liabilities, equity, income, or expenses.

Cash Distribution

The payment of earnings or capital to shareholders, partners, or owners in the form of cash.