The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

---

Definitions:

Cataracts

Cloudy areas that form in the lens of the eye that prevent light from reaching visual receptors.

Conjunctivitis

A contagious infection of the conjunctiva caused by bacteria, viruses, and allergies. The symptoms may include discharge, red eyes, itching, and swollen eyelids; also commonly called pinkeye.

Cataracts

A condition where the lens of the eye becomes progressively opaque, leading to blurred vision.

Glaucoma

A group of eye conditions that damage the optic nerve, potentially leading to blindness if not treated, often associated with high intraocular pressure.