Banana Republic, the Clothing Retailer, Focuses a Large Proportion of Its

question 130

Multiple Choice

Banana Republic, the clothing retailer, focuses a large proportion of its promotional activities toward its Banana Republic Luxe credit card holders. These Luxe cardholders must reach a specific spending threshold in each year of patronage. The company is using __________ segmentation.

• A)geographic
• B)demographic
• C)loyalty
• D)psychographic
• E)behavioral

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Definitions:

Homogamy

The practice of individuals marrying others who are similar to themselves, especially in terms of cultural background, education, beliefs, and social status.

Serial Monogamy

The practice of engaging in a series of monogamous romantic relationships, one after the other.

Similar Backgrounds

The condition of individuals having common origins, experiences, or characteristics, such as cultural, educational, or familial.

Social Skills

The abilities necessary for effective interpersonal interactions, such as communication, empathy, and conflict resolution.