To Effectively Position a Product or Brand, Companies Take Four

question 129

Multiple Choice

To effectively position a product or brand, companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to critical attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers; and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify the important attributes for the product or brand class
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not selected during the market segmentation process

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Definitions:

Realized Gains

Profits earned from the sale of assets or investments when they are actually sold, as opposed to when they increase in value on paper.

Amortized Cost

The initial measurement of a financial asset or liability, adjusted for repayments of principal, accumulation of interest, and any loss in value.

Interest Income

Interest income is the revenue earned from deposit accounts or investments through the lending of money or the use of capital.