College Dorm Residents Frequently Want to Keep and Prepare Their

question 209

Multiple Choice

College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late-night snack. However, their dorm rooms are often woefully short of space. MicroFridge marketers understand this and offer a combination microwave, refrigerator, and freezer targeted to these students. MicroFridge is most likely using which basis of segmentation?

• A)sociocultural segmentation
• B)psychographic segmentation
• C)geographic segmentation
• D)behavioral segmentation
• E)socioeconomic segmentation

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Definitions:

Net Worth

The total assets minus total liabilities of an individual or company, indicating financial health and stability.

Operating Income

Earnings before interest and taxes (EBIT), representing the profit a company makes after paying for variable costs of production but before paying interest or tax.

Depreciation Expenses

Depreciation expenses refer to the systematic allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value of the asset over time.

Marginal Tax Rate

The rate at which the last dollar of a taxpayer's income is taxed, indicating the tax impact on their next dollar of income.