Product Repositioning Refers to

question 95

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in consumers' minds relative to competitive products.
• D)the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Breach of Contract

Occurs when one party in a binding agreement fails to deliver according to the terms of the agreement.

Noble Roman's

A franchise-based pizza and sub restaurant chain known for its focus on quality ingredients and traditional preparation methods.

Specific Performance

A legal remedy requiring a party to perform a specific act, usually fulfilling a contractual agreement, rather than paying damages for failing to perform.

Risk of Loss

The liability for damage or destruction of goods, determining which party bears the financial burden if goods are damaged before delivery.