Product Differentiation Refers to

question 37

Multiple Choice

Product differentiation refers to

• A)a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
• B)the unique combination of product benefits received by targeted buyers.
• C)those characteristics of a product that make it superior to competitive substitutes.
• D)a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
• E)the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

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Definitions:

Referrals

The act of recommending someone for something, especially a job, based on the referrer's personal knowledge or experience of the person's abilities.

Person-to-person Contacts

Direct interactions between individuals, often used in contexts such as sales, networking, or communication.

Informal Writing Style

A relaxed mode of writing that mimics everyday spoken language, often used in personal messages or social media.

General Contractor

A person or company responsible for overseeing a construction project and hiring subcontractors to perform specific tasks.