The Place a Product Occupies in Consumers' Minds on Important

question 67

Multiple Choice

The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as

• A) product repositioning.
• B) relative positioning.
• C) competitive positioning.
• D) product positioning.
• E) selective perception.

---

Definitions:

Virtual Goods

Non-tangible items that exist in digital form, often used within online communities, games, or virtual economies.

Personal Property

All types of property except land and the buildings on it, including movable items and intangible assets.

Real Property

Land and anything permanently affixed to it, such as buildings and trees, considered a form of real estate.

Personal Property

Items of property that are not fixed to one location and can be moved, such as furniture, vehicles, and electronics.