Marketers Use Perceptual Maps as a Means to Display or Graph

question 142

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

• A)against large market segments in a market-product grid.
• B)against small market segments in a market-product grid.
• C)in virtual space that represents the business or product's time in existence and growth.
• D)in the minds of consumers.
• E)against the revenues generated by other products or brands within the company.

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Definitions:

Assets

Economic resources owned by a business that are expected to benefit future operations.

Owner's Equity

The residual interest in the assets of a business after deducting liabilities; represents the owner's claim on the business assets.

Liabilities

Financial obligations a company owes to outside parties.

Assets

Resources owned or controlled by a business, which are expected to produce future economic benefits.