Direct Exporting Refers to

question 92

Multiple Choice

Direct exporting refers to

• A)offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
• B)contracting with a foreign firm to manufacture products according to certain specifications.
• C)when a foreign country and a local firm invest together to create a local business.
• D)using additional parties when a firm sells its domestically produced goods in another country.
• E)when a firm sells its domestically produced goods in a foreign country without intermediaries.

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Definitions:

Demand-oriented

Refers to pricing strategies that are based on the consumer's demand for a product or service.

Prestige Pricing

A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.

Price Lining

is a pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or features.

Odd-even Pricing

A pricing strategy involving setting prices so they end in an odd or even number to influence perception of value.