Describe the Elements in a Global Channel of Distribution

question 218

Essay

Describe the elements in a global channel of distribution.

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Definitions:

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.

Brand's Image

is the public perception or the set of beliefs and associations that consumers have about a brand.

On-Brand Behaviour

Actions or strategies by individuals or companies that are consistent with the brand's values, identity, and messaging.

Firm Culture

The shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.