As a Result of ________, Consumers Do Not Remember All

question 163

Multiple Choice

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective perception
• E) subliminal discrimination

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Definitions:

Covert Positive Reinforcement

The use of positive stimuli to increase the likelihood of a desired behavior occurring, without the individual being explicitly aware of it.

Imagines

Forms a mental image or concept of something that is not present or has not yet happened.

Target Response

A specific reaction or behavior that is sought after in a particular situation or as a result of a treatment or intervention.

Self-monitoring

The action of observing and recording one's own behaviors, thoughts, or emotions, often used in behavioral therapy or self-improvement contexts.