Four Factors Are Required for Marketing to Occur: (1) Two

question 150

Multiple Choice

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.

• A)an affordable and actionable advertising campaign
• B)something to exchange
• C)a healthy competitive environment
• D)government approval
• E)an ability to see hidden potential within an environmental force

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Definitions:

Enlist

To voluntarily join a military force.

Abraham Lincoln

The 16th President of the United States, who led the country during the Civil War and played a key role in abolishing slavery with the Emancipation Proclamation.

Abolition

Social movement of the pre–Civil War era that advocated the immediate emancipation of the slaves and their incorporation into American society as equal citizens.

Colonization

The process by which a central system of power dominates the surrounding land and its components, often involving the settlement of its population and exploitation of resources.