Which of the Following Statements About 3M's Marketing Program for Post-It

question 240

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

• A)In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski, a 3M inventor, also developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Increase Cost

The rise in expenses associated with the production, acquisition, or maintenance of goods and services.

Aggregating

The process of combining multiple items, data points, or aspects into a single group or category for the purposes of analysis or reporting.

Fixed Ordering

A procurement method in which orders are placed at regular intervals regardless of the inventory level, often leading to a cyclical inventory pattern.

Transportation Costs

Transportation costs are expenses associated with transporting goods from one location to another, impacting the final price of products.