There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 70

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Include as an attachment the résumés for all key players in your management team.
• D)Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.
• E)Use care in layout, design, and presentation.

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Definitions:

Direct Labor-hours

The total amount of time spent by workers directly involved in the manufacturing of a product.

Variable Overhead Standards

The budgeted or standard costs associated with variable overheads, which are expected to change in proportion to different levels of production activity.

Direct Labor-hours

Represents the total hours of labor directly involved in manufacturing a product or delivering a service.

Variable Overhead Rate

The rate at which variable overhead costs are allocated to each unit of production, typically based on hours of labor or machine hours.